Any old hotel won't do.
Search has become an important element in hotel marketing.
A look at any Google Analytics report will show you that branded search terms like “Your Hotel” generate far more website visits and more conversions than nonspecific searches like “Hotels in your general neck of the woods.”
Not only that, but people who search “Your Hotel” are searching for, well, your hotel. Not just the lowest rates in town.
A look at any Google Analytics report will show you that branded search terms like “Your Hotel” generate far more website visits and more conversions than nonspecific searches like “Hotels in your general neck of the woods.”
Not only that, but people who search “Your Hotel” are searching for, well, your hotel. Not just the lowest rates in town.
Which means it’s good business to give people a reason to search for your hotel. That doesn't mean just SEO and PPC. It means brand value advertising and public relations, too. With a brand value message. A reason to, well, you know.
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