If you have something to say, say it loud.
Chuck, a friend of ours and a pretty
smart Ad Guy, says that advertising is simple: "Make noise and make friends." He's right.
We'll start with the assumption that you've got something to say about your whatever it is you want to sell and why anybody should want to buy it.
But whatever you've got to say, it won't do you any good unless somebody hears it. It's like speaking softly in a noisy room and expecting people to notice. Won't happen. So be loud.
"Loud" can mean a lot of things. You can take a creative, compelling approach to your content. You can appear where nobody expects you to appear. You can flood one particular media channel. Or you can flood them all. (This last approach can be kind of expensive. Creativity is a big money-saver.)
Point is to demand attention.
Think of it as walking into a room where you want people to notice you and all that you have to offer. Are you going to stride in, maybe wearing a bright sweater or waving your arms or smiling and greeting everybody you see? Or are you going to slip in a side door in a beige hoodie and sit quietly on the floor until somebody trips over you?
If you've got something worth saying but aren’t going to go to the trouble to make sure people hear it, well, the whole thing seems sort of pointless, doesn't it?
Of course, if you're happy where you are, stay where you are. There's nothing really wrong with the status quo if you're good with it.
But if you want to move the needle a bit, make a little noise.
Maybe make a lot.
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