Here's what gets you through this thing.
It's interesting how many are saying now that they have no money to spend on marketing and advertising.
It's like, business is bad, so we're not going to spend anything on making it better until it gets better all by itself. And that makes no sense.
What we're in is, more or less, a recession, certainly as far the hospitality industry is concerned. And it's a stone fact that businesses that continue to advertise and market themselves during a recession come out of it in far better shape than those who don't. You can look it up.
So maybe you trim a little bit of everything else to come up with some sort of marketing budget. What will it cost to do that? Better question - what will it cost you if you don't?
If there was one thing you could do to help you get through this crisis faster and come out stronger, wouldn't it make sense to find the money somewhere to do it?
Well then . . .
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