Everybody likes to laugh

Everybody likes to laugh.

Over the years, we’ve used humor in hotel advertising. Like these ads for the Pier House Resort in Key West – for the hotel and one of the bars there.

If you Google “funny hotel advertising” you are guaranteed to come across a wide selection of very funny ads for a happily (even proudly) shabby hotel/youth hostel/something-or-other, the Hans Brinker Hotel – “quite honestly not the best, but definitely the most memorable hostel in Lisbon and Amsterdam.”

Definitely not for everybody, but very much for their target. Their ads have been winning awards for years – and this budget hotel is known around the world. This is fairly typical of what they do.

They have a great not-for-everybody-but-just-right-for-the-right-people website too.

A salesman once said “nobody ever bought anything when they weren’t smiling.” We’d suggest that perhaps a casket for a loved one might be an exception, but the point is well-taken. And a bit of humor could be just what we all need these days, don’t you think?

Humor isn’t all that easy and not everybody is good at it, but here’s a little secret: Your ad agency loves. So maybe let ‘em take a run at it.

Everybody likes to laugh.