On good ads and doing them.
George Tannenbaum is a LinkedIn connection of ours. He publishes the Ad Aged blog and sends out a newsletter version. George is one of those for whom common sense is a given.
It’s a good read and always full of good stuff. Check that - it's a terrific read. Check it out here.
We thought on recent post would be interesting to anybody who traffics in advertising. Here it is in its entirety:
And here’s the part we hope those who won’t click through to Ad Aged will read anyway:
"How to Tell if an Ad is Good."
Surrounded by other ads, would this one get my attention?
- Do I understand what the product or brand does?
- Do I like the product or brand?
- Did I learn something interesting about the product or brand?
- Am I interested enough to learn more?
- Did I learn something from the communication? (A new feature, capability, offer.)
- Was I persuaded to do something? Learn more? Clip a coupon? Visit a website? Buy?
- Did the communication affect positively my feelings toward the brand or product?
These are all good things to keep in mind when you’re evaluating work your agency brings you. This is what you want them to be doing.
Reward them when they do.
