Small ad budgets demand big ideas

Small ad budgets demand big ideas.

So, the other side of that, of course, is that the smaller your ideas are, the bigger your budget has to be. You have to spend more to make them work.
Small ideas mean big money.

Sure, the lamest, most irrelevant ad on the planet can work if you throw enough money at your media plan. The same goes for ads that look and sound like those everybody else is running. Run enough of them and they're impossible to escape. But who can afford to waste money like that? Nobody, that’s who. 

Doesn’t it make a whole lot more sense to have a strong, compelling creative idea that can stand out and demand attention? 

Money is an issue for independent hotels and resorts. And small ideas are expensive. Big ideas, on the other hand, are cost effective. In your advertising and everything else. 

Big ideas will make you a hero with your owners.