Your social media posts are a variety show.
No disrespect intended, but potential guests or customers probably really don’t care who your Employee of the Month is. Well, they do, just not that much.
And they probably don’t follow you on social media just for a steady stream of special offers.
And chances are, they're a bit tired of seeing the same property shots over and over again.
But that doesn’t stop hotels and other businesses from loading up their social media accounts with that sort of thing anyway.
Don’t misunderstand. In this day and age, with social media and email taking front and center doing the heavy lifting of advertising for many businesses, you absolutely do have to get those offers on Facebook, Instagram and the rest. But we think it’s important to recognize that people don’t follow you strictly for a steady stream of promotions.
They’ve expressed an interest in you. So be interesting.
Treat your social media account like a publication, with a mix of human interest as well as sales.
This is just our opinion, understand, but we think social media posts can be more effective if they are designed to give your target a feel for your personality. Help them get to know “you.”
Think of your social media like a variety show rather than a penny-saver coupon flyer that comes in the mail. Mix it up. Make it entertaining.
People read what interests them. Sometimes, it happens to be a social media post.
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