Running with the bulls in a pair of flip-flops

Running with the bulls in a pair of flip-flops

Weak advertising - maybe it's not actually as life-threatening as running with the bulls. And it definitely won’t give you the same sort of adrenalin rush. 

But in the world of marketing communications for independent hotels and resorts, predictable advertising can be dangerous.

So don't do it – don't pin your hopes on advertising nobody is going to notice.
Sure, it’s easy to drop in a room shot or a restaurant shot, a spa shot or – if you’re on the water – a beach shot. Add a little copy about luxury, elegance and a great rate. Anybody can do that. Actually, nearly everybody does. 

But whether it's digital, print or broadcast, it's a simple equation: Before anybody can be motivated by whatever it is you have to say, they have to see it. And it’s always a nice touch if they remember it. Which isn’t usually the case with lookalike advertising. "Safe" advertising isn't safe at all. It's risky. 

And it’s a risk independent hotels and resorts can’t afford to take. 

Like running with the bulls in a pair of flip-flops.