There's never enough, is there?
Time, resources, people – whatever it is, often there’s just not enough of it to get all the things done you want done when you want them done.
What to do?
Fractional marketing support. On-demand expertise.
We’re not talking about simply looking for a freelancer for a project here or there, but hooking up with a boutique firm with a range of expertise who will give you a sweetheart rate in exchange for regular work.
You may have a relationship with one of the large digital companies for your website or email program, but it’s unlikely that helping you out with some creative thinking, like copywriting, design, media planning or Branding fits into their business model. They aren’t structured for fractional support. So if they’re willing to go off the menu, it takes time and costs big bucks.
Find a firm built to respond quickly and cost-efficiently. They’re out there. (We’re one.)
The idea, of course, is to establish continuity and familiarity with your property and your Brand. A steady, familiar partner, but only when you need them. On call, as it were
We once worked for a client for eight years on a string of projects, one after the other, as needed and on demand. It worked out well for everybody and if the property hadn’t been sold, we’d probably still be at it.
The point is, if you can get that balance of a regular partner who is only there when you need them, you can stretch your resources. And that's always a good thing.
