Monday, October 7, 2019

Too many toys

Too many toys.

Chats, nudges, undercuts, email captures, things sliding up and down, shooting in from the side, blossoming and this and that . . .

Websites are just too damn busy these days.  And for no good reason.

Apparently, there are droves of computer types out there working like dogs to develop a whole bunch of gimmicks and gadgets and whirley birds to clutter up your web site.

What - exactly - is wrong with have a clean, informative, well-designed website that can entice your target? In the minds of the techno-crowd, apparently, a lot.

But perhaps all these distractions just make it more diffcult for your target to get the point?

Just because somebody dreamed up some new intrusion into your website that will draw the attention of your reader, doesn't mean it's going to help.

"Less is more" has a lot of relevancy here.


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