Anybody can build a website.
“Do you do websites?”
Often, that’s one of the first questions we get when we’re reaching out to a prospect. The answer is “Well, sure, but actually, a website is the second thing you ought to be thinking about."
The first thing (the hard part) is to make sure you have a clear Brand Message to deliver
That’s because a website — like every other tool in your marketing toolbox — should be based on your Brand. It should be designed to deliver what makes your business unique.
Fact is, anybody who knows WordPress or can log onto Wix, GoDaddy or SquareSpace can build a basic website. And web design professionals, of course, can build a better one. But however great or pedestrian it may be, the point of a website isn’t simply to have one.
The point of a website is to deliver what sets you apart from your competition.
A basic website can list products, services or menus. With pictures, even. A creative website can do more. A creative website design built on a clear Brand message will do the most.
So, yeah . . . we can do websites. But let’s take a step back and focus on your Brand message first.
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