Monday, October 29, 2007
I don't know whether the clothes are any good, but as far as American Apparel ads are concerned, for some time now I've been in the of "why are they so hell bent on dehumanizing women"? camp.
The ad above left is fairly typical of the crap they run. Ahhhh, but the shot on the RIGHT shows the reaction of someone in New York's Lower East Side to a billboard.
(If you can't read it, the handwritten part rsays: "Gee, I wonder why women get raped.")
Friday, October 26, 2007
Like some of you, I’m staying up way too late watching the Series. A couple of things make it worthwhile.
One is those
The other thing that cracks me up is when this or that particular segment of the game is sponsored by both Taco Bell and Lipitor. Lipitor is a medication for controlling cholesterol. One kind of thinks that fewer tacos might help too.
Wednesday, October 24, 2007
But since I live in
Take a ride out Rt. 50 in
If you pay for fewer signs (that is, “spend less on media”) and attract the same or more attention aren’t you ahead of the game? I think so.
And isn’t that where creativity comes in?
Friday, October 12, 2007
Wednesday, October 10, 2007
In case you don't read French, the line is "Every 10 seconds, someone dies of AIDS in the world. Protect yourself."
Be sure you have the sound turned on.
(P.S. Ignore the "click to play" at left. That's just on the image I grabbed from the site where the thing actually is. Wait until you get there to click to play.)
Here’s the thing. You’ve got a client like Converse, a classic brand. A cool factor that’s off the charts. You’ve got a New York Times fashion magazine as your canvas – and your very best idea is a photo of two people who (snicker, snicker) look like they are having stand-up sex in a public park with a headline that (giggle, snort) sounds like a dirty word. Whoa, dude. Like, totally awesome creative.
I imagine the creative team were all pretty pleased with themselves and thrilled that they “got away” with coming this close to showing and saying “fuck” in an ad.
This passes for an idea? I mean, I’ve been known to f***ing drop the f-bomb freely. It’s not that. It’s the stupid, cheap f***ing joke here that pisses me off. They had an opportunity to do something good and f***ing blew it.
Is the target for Converse a universe of people who will identify more strongly with the brand because of this Beavis-and-Butthead approach? Really?
Some years ago, Jeff Kidwell of the late, lamented AudioMaster started a monthly get-together of creative people called Last Tuesday. Sadly, it died, but one evening we were doing group concepting on a pro-bono campaign for a charity organization. One team came up with a headline that said “Hey career bitch, cough up $25.” When someone asked Mark Greenspun of Adworks what he thought, his response was along the lines of “it’s easy to just do something shocking.” That applies here.
Point is, if you have a client like Converse and the smartest thing you can come up with is “Get Chucked”, you need to get out of the business. And so should your CD. Obviously I wasn’t privy to the brief or any of the meetings, so maybe there is something here I don’t know, but I can’t imagine what it might be or why they went with this. Where were the clearer heads? Where were the adults?I have no idea why the girl in the ad is spitting a stream of water. Use your imagination, I guess. (Nudge, nudge, wink, wink, knowwhatImean?)
Friday, October 5, 2007
A working lunch debating a branding project and I come back and, naturally, check out the copyranter blog to see what's important. And I found a link you might enjoy.
Nonsense, a boutique British agency is asking The World at Large to vote on the creative concept for their new web site.
Go here www.hightimewehadawebsite.co.uk and vote
Thursday, October 4, 2007
But yesterday with Lisa was pretty fabulous. We’re working on a branding project for a clothing company and we’re doing some phone and in-person interviews with the top marketing people. You know, to get their initial takes on strengths, weaknesses, the competitive arena -- like that. And that's what Lisa is -- one of the top marketing executives.
So it was basically, “let’s talk about the most critical essential truth of [the company]”. Then we just sat back and wrote as furiously as we could, because this woman had it down.
She knew what we were looking for; she was colorful and poetic; she was candid, funny, insightful and, for all intents and purposes, answered our questions before we even asked them. She got it.
She got it.
In a Previous Life, before I saw the light, I did some time as a newspaper reporter. And the kind of person I always liked interviewing best was somebody like Lisa. Ask a question and get ready to write it down.
People like Lisa make our jobs easier and make the end product so much better. No one-word answers. No having to draw it out of them. No guessing at what they think or what’s important.
So you kids at home thinking about going into the advertising business? Here’s a tip when it comes to finding clients: Get yourself a Lisa.
This video is currently making the rounds on various advertising blogs. I got it on adfreak. It's a video that was shown at the Hatch Awards in Boston. It's a focus group test of the classic "1984" Apple commercial. Somehow, they found people who hadn't seen or heard of the thing and ran it past them.
It, um, didn't do well. And that's about 75% of what you need to know about focus-group testing creative.
Tuesday, October 2, 2007
There’s a lot in there – like compensation, revenue streams, outsourcing and social responsibility -- and I’d suggest anybody in the agency business read it. But one thing I especially agreed with was writer Avi Dan’s take on compensation. “Instead of compensating agencies fairly based on their contribution to wealth creation for their clients,” he writes, “clients [have] adopted labor as the metric for evaluating the contribution intellectual property has on wealth creation.”As much as I have long been an advocate of paying agencies based on the value of their work rather than the time it takes to do it, I’ve never really taken the next step and expressed it quite as well as Dan has. That is, the value of our contribution to wealth creation for clients. Read that last part again: “wealth creation for clients.” What we really do is generate and apply intellectual property to build value, not just spend X-number of hours. It would be pretty terrific if more clients were on board with the concept. (But shame on us for letting it get to this point, I suppose.)
Dan goes on: “ Most intellectual-property wealth creators, whether they are Steven Spielberg . . . or Georgio Armani, don’t fill out time sheets and don’t get compensated based on how many hours they toil, but on the basis of the value that their artistry creates.”
See the whole article at Ad Age online.
Monday, October 1, 2007
This: I know it’s kind of old news, but still I think it’s great that Qorvis/+SmithGifford got the Virginia Lottery account, breaking the stranglehold that middle- and southern-Virginia agencies have had for years.
That: I wonder why the DC Convention & Tourism group picked the local office of an international public relations firm to drive its marketing effort. Then again, these were the guys who picked a
But nobody asked me.