Friday, August 14, 2015

The sophomore-ization of American advertising

It's finally happened.  Beavis and Butthead have gone into advertising.

My guess is that has decided that high-school boys - chronologically or emotionally - are the best target for their online hotel reservations service.
That's the only thing I can imagine based on these stupid "booking-this" and "booking-that" commercials done by Weiden and Kennedy. 
You get it, right? If not see above. "Incredible booking vacation" and "you got it booking right" and so on. (Heh, heh, heh, Beavis. He said "booking."). 
So if I'm to understand this, what could be a good idea is built around the fact that (heh, heh, heh, Beavis) it sounds like they are saying "fucking". So clever. If you're like 16 years old.
I'd have loved to have been at the meeting when they presented the creative. "OK, so the premise of this spot is that when you say 'booking-something, it sort of sounds like 'fucking-something' Pretty cool, huh? Huh?"
I think it's just stupid. There are any number of attention-getting, compelling ways to sell This is really the best one they could come up with? Maybe the target is, I don't know, different than me.
Weiden and Kennedy is a great agency with awards coming out of their ears, so there must be something I'm fucking missing. 
I mean "booking" missing.

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