Tuesday, April 8, 2014

Not everybody is going to agree with me on this.








Everybody loves Geico advertising and everybody loves the Martin Agency and they win a whole lot more awards than we do for their advertising, but maybe I'm missing something.

Because I hate them. Just about all of them.

Oh, some of them are funny. And if all they are supposed to do is make you remember Geico - and it doesn't matter why -  then they're brilliant.

But it has always seemed to me that humor is best if it has some real relevance to the product or service. Like the "Jake from State Farm" (above - you can get a real person on the phone any hour of the day or night) or "Mayhem" from Allstate (above - you can't plan for everything and if you have cut-rate insurance you might be screwed).

These are both funny and the humor is directly related to the benefit. I just have never understood what the fuck cavemen, pigs, a camel on hump day, a witch in a broom factory or a woodchuck chucking wood have to do with insurance. (See? I remember the spots, it's just that I still don't know why I should buy Geico insurance . . . )

Compare all three for yourself if you like.

I have said over and over again on here that I'm an idiot and certainly many will read this and agree with me because I fail to see the brilliance of the Geico advertising. I just think it's stronger if it's a more of a joke that relates to a product than a joke in search of an audience. Like a lot of advertising, it seems like somebody had a funny joke and they found a way to bolt it on to a client.

I'm clearly going to be dating myself here, but I have always thought that the Miller Lite "Tastes Great / Less Filling" campaign was brilliant. The spots were very funny, and every one of them was rooted in the brand promise of Miller Lite.

I just don't understand how that stupid damn pig has anything at all to do with insurance.