Wednesday, November 13, 2013

I'm worth it. But you? Not so much.

OK, right up front, this image has nothing to do with today's topic.

But when I searched for "dollars and pennies" to illustrate this post, this is what came up with, and I really like it.

So there you go.

My topic today, fellas and gals is how interesting I think it is that so often organizations that charge a serious high price themselves want to go on the cheap for things like marketing communications or advertising.

If you ask these people why they charge so much more than the average in whatever their business is, they are almost insulted and will share with you several reasons why they are worth it. Most of them, I might add, are also good reasons why they should be happy to pay top dollar prices for top-dollar services.

Then - and often in the same meeting - they can't seem to understand why you're there charging them anything other than below-market prices for your services.

Honestly, there sometimes seems to be a inverse relationship between how much a company charges for its services and how much they are willing to spend to promote themselves.

What they don't seem to get is that when they take this approach, they are telling you "we're worth it, but you're not."

Thing is, in both cases, you usually get what you pay for.

I wonder how much the folks that make the Lucha Fuzz whateverthehellitis spend on their advertising.

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