Wednesday, November 20, 2013

How to use an RFP to find an ad agency



Almost nobody in the ad business likes RFPs.

And there is a movement afoot among some agencies to stop responding to the damn things. But, I'm afraid, very much like head lice and cockroaches, RFPs will be here long after all of us are gone.

We sent out an e-mail this morning with a link to a paper I wrote on how one might actually use an RFP to find an ad agency.

This piece itself is way too long to re-print here, but follow this link to our Particles of Thought e-mail and you'll be able to download a PDF on how those horrible things can actually be useful.

If there were only some way to link RFPs and crowdsourcing together, the world world truly be a better place. 




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