Monday, December 17, 2012
Here's what happens:
Client wants to pay as little as possible for a service - let's say advertising or photography.
Provider decides to go along and give client a good price (pick one or more) 1 - to generate some needed cash, 2 - to make a good impressions and maybe get more business, 3 - to do a good turn for a good client, 4 - any one of a bunch of other good or bad reasons.
And usually the provider indicates on a proposal or invoice that a discount has been extended. Which client often promptly forgets . . . as they start pushing the schedule and asking for more revisions, options or services (like retouching, for example) than the deal called for. Then they complain when they are charged for things that go beyond the original scope of work.
And everybody involved winds up in a bad mood.
Charge what's fair for a clearly laid-out scope of work.
And pay what's fair for a clearly laid-out scope of work.
It's really pretty simple.