Monday, April 30, 2012

Do good. Tell People.

There is a fun Facebook page called Creative Advertising that usually has lots of good print ads.

I like it.

But one thing I really like about it is the quote that they use to introduce the page:

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."

Boy, does that ever sum it up.

It's kind of amazing how often someone opens a business or adds to the one they have or invests in some sort of improvements, but doesn't take the next step and tell people about it.

And when I say "tell people", I don't mean tell people who are already loyal followers - like those who "like" your Facebook page, follow your Tweets or gave you permission to put them on your mailing list.

That's preaching to the choir if preaching to the choir ever did be.

No, I mean people who are not currently doing business with you. People who don't care much about you one way or the other. People who can give you the additional income that will pay for the investment you made in your business or in the improvements to it. New business.

No matter what kind of business you have, customers are not out there looking for you. They may be looking for someone like you, but if you aren't going to actually go to the trouble to tell them your story . . .  well, they have too many distractions and too many other ways to spend their money.

"If you build it, they will come" only works in the movies. And only in one movie at that.

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