Monday, March 26, 2012

Ed McCabe is someone to be admired

Here we are with everybody falling all over themselves gushing about the new season of "Mad Men" and the New York Times runs a brief profile on Ed McCabe, one of the great thinkers and copywriters of our time.

You can read it here.

This is the man responsible for that whole "It takes a tough man to make a tender chicken" thing for Perdue, but more importantly, responsible for the whole branded approach to what had been a commodity.

He also was the genius behind this spot for Hebrew National. Not to mention lots of great work for Volvo and on and on.

Ed might be thought of as old-hat among a lot of the stupidity that passes for advertising these days. Or maybe not. I don't know. But there are a couple of things he said in the article I really like:

“Our advertising was tough. It was not done with nuance; it was done with a stylish hammer in the face.”


“Weak advertising tells people what you want them to know. Strong advertising gets people to conclude what you want them to know.”

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