Wednesday, May 26, 2010
First, they come up with a baffling logo (read about it here), and now Someone Who Apparently Doesn't Think Clearly has come up with a pair of surreal mascots for the 2012 London Olympics.
Feast your eyes on Wenlock and Mendeville, two characters with a serious WTF? coefficient.
I just loved Ken Wheaton's description in Ad Age: " Perhaps London won the 2012 Olympics bid by showing the International Olympic Committee its top secret plans for the new mascots -- mascots guaranteed to outshine all other city's mascots when it comes to downright, abstract stupid things that can't be described in words by anyone in any language."
Copywriter Underground says : "You can’t get a better guarantee of soft, formless mediocrity than to assign a creative project to a committee – especially those expressly designed to avoid controversy."
Anyway, here they are. They'll probably grow on us.