Wednesday, May 26, 2010

What is it with the Brits and the 2012 Olympics?

First, they come up with a baffling logo (read about it here), and now Someone Who Apparently Doesn't Think Clearly has come up with a pair of surreal mascots for the 2012 London Olympics.

Feast your eyes on Wenlock and Mendeville, two characters with a serious WTF? coefficient.

I just loved Ken Wheaton's description in Ad Age: " Perhaps London won the 2012 Olympics bid by showing the International Olympic Committee its top secret plans for the new mascots -- mascots guaranteed to outshine all other city's mascots when it comes to downright, abstract stupid things that can't be described in words by anyone in any language."

opywriter Underground says : "You can’t get a better guarantee of soft, formless mediocrity than to assign a creative project to a committee – especially those expressly designed to avoid controversy."
Anyway, here they are. They'll probably grow on us.

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