I find a lot of do-not-smoke advertising to be a bit preachy and self-righteous. And I don't smoke.
But I do like these, which were produced by Barber Martin in Virginia for the Virginia Tobacco Settlement Foundation. Since a lot of people I know who smoke like animals better than people (then again, who doesn't?), this is a smart approach, I think.
I do wonder why they didn't use the same tag on both of them, though.