George Lois is an amazing guy. He has done some amazing things.
This is from a bigthink.com interview with him. If you don't have time - or the desire - to listen, you can read the whole it at big think here. Or go to Big Think and search George Lois and pick the topic you want. Here are a couple:
This segment is on "The Big Idea".
This one is "An Ad Man Who Hates Mad Men"