Friday, May 14, 2010
Talking with Julie our intern-for-a-few-weeks today and I asked her to check out the whole Get Your Preak On campaign I dissed this morning and tell me how she'd make it better.
She made a few really good points.
She started out with "It's probably not terribly creative, because it's probably the first idea they had." But she went on to say that she checked out the blog and Facebook page and the target seems pretty tuned into it already."
"Get your Preak On" is just something they are all saying and I think that's good, smart advertising. They will just keep saying and get more and more excited about it. "
Bottom line: She wouldn't do anything different.
So yeah. Maybe my age is showing. I'm not drawn to it, and I still think it could have been better.
But then I haven't been in the infield mob in years. So what do I know?