Tuesday, May 11, 2010

I think it's just lazy.

Last night, mixed in with Jack Bauer committing unspeakable horrors on some unfortunate (albeit a totally guilty and evil guy - he killed Renee Walker!) Russian operative, we saw almost-back-to-back commercials for Mercedes convertibles and Lincoln Something-or-Others.

The music track for the Mercedes spot was "Aquarius/Let the Sunshine In" from Hair and the track for the Lincoln spot was "Space Oddity" by David Bowie from the album of the same name.

I am so sick and tired of hearing old rock songs used for commercials I may have to change my name. My guess is that most of them were conceived and produced by people who weren't even around when the songs first came out and, in some cases, have no idea why they were written or what they meant.

OK here are some of the lyrics to "Let the Sunshine In":

"And when you're lonely / Hey! let it shine, yea / You got to open up your heart and let it shine on in
When you feel like everything's cheated / And your friends are turning backs upon you / Just open up your heart / and let it shine in."

Exactly WTF does that have to do with convertibles? Oh wait! I get it! Put the top down and let the sun shine in! What a concept! I hate to sound like an old fogey (too late) but people used to actually write original music for commercials. Nevertheless, here are some lazy ideas -

Let's see, how about "Run Through the Jungle" by Creedence for Nike or Reebok?

Or "I Can See Clearly Now" by either Jimmy Cliff or Johnny Nash for Four Eyes Optical.

Maybe Dylan's "Blowin' in the Wind" for Prell shampoo ("leaves your hair so silky soft . . . ")

"Give Peace a Chance" for Green Giant?


Kim Fernandez said...
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Kim Fernandez said...

Having owned a Mercedes, I can guarantee you without any hesitation that the proper theme song for their commercials is Tom Petty's "Breakdown."

Put that in your pocket in case Benz comes calling someday. ;)