Friday, May 21, 2010
Alternate Title: Lead, follow or get the Hell out of the way.
Client of ours has a superior who has made it very clear that he does not believe in advertising, does not think it works in any form and is absolutely certain that he can get all the business he needs to get through personal relationships.
That, of course, doesn't stop him from injecting himself in the advertising. Especially the creative. He is an "expert" on what works, what doesn't work, why people read ads and what they are looking for. I'm telling you, this guy knows it all.
I should been a telephone lineman like I wanted to be. You too.
(And actually I love fried chicken and I'm really good at making it. Corn meal, flour, panko, Old Bay, brine the chicken, cook it in a wok and so on. I'm banking on fried chicken to get me into heaven when there might otherwise be a slim chance.)