Monday, April 19, 2010
Somebody asked me what I thought about the new Tiger Woods commercial. (Above, but not so new anymore.)
Honestly, I don't know what to think. I guess I kind of can't figure out the point. I mean why did they do this?
I thought it was just a tad cheesy to use his father's voice out of context, but in general, I thought it was a bit disingenuous. Tiger going to the woodshed publicly so we can all forget about it and move on. And by "move on" I suppose Nike means go back to spending money on NikeTiger things.
If the goal was to get people to talk about Tiger Woods and Nike, I'd say mission accomplished there. If the goal is anything else at all, I'm not so sure.