Thursday, March 25, 2010
Because in an online Hotel Marketing newsletter I got the other day, the positioning of two articles sort of struck me somehow for some reason.
The lead story was "Death of travel brochure as travelers opt for online reviews."
Just below it was an announcement of Expedia's new television campaign.
I think it's interesting that the new media that is supposed to replace so much traditional media uses traditional media to advertising itself. Or, as my friend Alan Reisberg of Capital Media says in his blog, (third post down) Hulu advertised on the Super Bowl.