We responded to an RFP a while back from someone who made it clear they were hot to get things moving and they wanted an agency that could move fast and have it all up and running in 30 days. We -- and everybody else who responded -- had about a week and a half to do it.
It's been almost seven weeks and they still haven't decided on next steps.
Now and then someone says that as soon as business picks up and they have more money to spend, they want to talk about increasing their advertising. Until then, they usually say, they will stick with (pick one) the agency they say they hate, in-house, do-it-yourself, nothing at all.
Every time, I want to remind them that if they can build their business with (pick one) the agency they say they hate, in-house, do-it-yourself, nothing at all, why the hell would they spend more on advertising?