Sunday, March 7, 2010
If you're in the business of selling yourself (and your skills and talents) for money, in a certain sense, I guess you're a whore.
Not that I think there's anything wrong with that.
On the other hand, if you give it away, you're pretty much of a slut.
Now, while sluts may be easier on the pocketbook, whores are probably a better role model. They certainly have the better business model.
Unfortunately, there are those who partake of the services of advertising and other creative firms who think we're all sluts.
If you're in the business, how many times has someone asked you to show them what you'd do for them before they will consider you? For that matter, how often do the big agency pitches involve spec creative or how many times have we all seen the account go to the agency in the run for it that gave something away first?
Or how often does an existing client want to talk to you about a problem they have and want you to think about how'd you solve it - on your own time, of course?
Seems to me that starting or continuing a relationship by asking for something (even if you're "asking" with a wink and a nod) is disrespectful. In all sorts of ways.
A whore might negotiate, but she's not giving it away. A slut on the other hand, well, sometimes you get what you pay for.
While I'd prefer that clients and prospects think of us all as talented professionals who sell a valuable service that can help them achieve success, if it has to be one or the other, I'd rather be thought of as a whore than a slut.
After all, a whore probably drives a better car.