Tuesday, February 23, 2010

Well, that was then. This is now.

I've been critical of the DC Addys in the past. In fact, I think the second or third post ever put up here was critical somehow. It's the kind of thing that always results in a "Hey you prick, so why don't you help then?"

So I do. A bit.

Anyway, I have to say that the creative for this year's competition, produced by HZDG (which is damned near impossible for me to get right three times out of five), is simply fabulous. Very creative and interesting. Different. Fun. All the things the frontman for a creative show oughta be.

I'm talking light years ahead of some of the things that have passed for creativity in past years.

Karen Zuckerman and her team at HZDG have set a high bar for future agencies and firms who do the creative for the show.

(Ok, enough of all that. Back to hating things . . . )

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