Sunday, January 3, 2010

This is your basic very smart idea

We've all checked out the boxes on the street to see what the neighbors got for Christmas.

This is how Mini-Cooper took advantage of that fact in Amsterdam. From I Believe in Advertising, but the agency wasn't credited. Check the video below to see how many people stopped and looked.

I am so jealous of whomever thought this up I may set my hair on fire this afternoon.

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