Friday, December 4, 2009
Clients everywhere. Please do agencies and creative folk everywhere a favor.
When presented with multiple concepts to review, zero in on the one or ones you like -- or like best. Do not -- please -- think you are being decisive or clever by flipping one over or tossing is back across the table or anything else with a "Well I don't like that one." Even if you do it with a smile and think you are being funny.
Not only is it more productive to focus on what works than what doesn't, but you won't exactly endear yourself to anybody (and therefor give them any kind of motivation to do better) if you start right off dissing their work.
I mean, if you don't like it, just ignore it.