Tuesday, November 10, 2009
Ok, so you've been talking to a new-business prospect and they tell you they want to keep talking to see what you can do for them, but they have just conceived a campaign internally that they like pretty much.
Eventually you see it. And it's awful.
What do you do?
Do you take the "if this is what they think is good, I can't help them" approach and drop it?
Do you consider it an opportunity to show them what you'd do instead and assume they will recognize the difference?
If you talk to them again and they ask you what you think, what do you tell them? How honest can you be? I mean somebody would have approved it.
Are you just being an arrogant ass? I mean clearly somebody likes it.
Is the education curve too steep or does it present an opportunity?