Friday, October 23, 2009

I'm sure Mr. Whipple is totally freaking out

Found on Adrants, this is about the dumbest idea I have seen in a decade. Or more.

Procter & Gamble, which used to mean something, is initiating an "Enjoy the Go" campaign for Charmin bathroom tissue. Quoting from a news story I found online:

"Procter & Gamble Co. is looking for five people who will, in return for $10,000, spend five weeks in a Charmin-branded, Manhattan bathroom and blog about the experience.

The five “Charmin Embassadors” will work in the Charmin Restrooms in Times Square from Nov. 23 to Dec. 31. Job requirements include interacting with hundreds of thousands of bathroom guests, maintaining their own blogs and content on Charmin-branded Web sites and popular social media sites, and sharing family-friendly video from the restroom space and surrounding areas."

And quoting from Adrants here (because I simply cannot think of a better way to say it myself):

"When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a ____ in public and tells us about how it felt, what it looked like and how effective the toilet paper was at ______ it off your ____?"

(I deleted a few words for propriety's sake, but use your imagination . . . )

1 comment:

Sheila Campbell said...

What is truly bizarre is how many people will follow the blog.