Tuesday, October 27, 2009

Worst destination campaign. Ever. Seriously. It's awful.

The story on various ad blogs today is how the agency that did the Best Job in the World campaign that was wildly successful and won a hatful of awards was passed over for the new Queensland (that's in Australia, son) account. See the story on AdFreak here.

What's bigger news to me is the thing that won.

If you were responsible for this, please get out of the ad business now. Who on earth would visit anywhere based on this? (Note that they borrowed from the Best Job in the World.)

In one online poll, 78 percent of respondents said they hated it. What a shock.

Jesus, I would be embarrassed to even be in this. So, for your viewing pleasure, here's more.

Hate yourself? Here's even more.

1 comment:

Sheila Campbell said...

Inanity raised to its highest limit. Hard to say which is worse, the copy, the concept, or the music. And what's with the giant phalluses in the last shot of the first spot? You're right, it's truly awful.