Monday, September 7, 2009
I guess their hearts are in the right place, but this print campaign by Lego
is, what's the word I'm looking for? Oh yeah, I've got it.
And a bit histrionic, I think.
According to the write-up on I Believe in Advertising from Naga DDB / Rapp in Malaysia, kids watch too much TV. (Really? Too much TV? Who knew?)
"We can’t stop children from watching television," they say "but we can offer an alternative form of entertainment. [So] we developed a campaign which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject."
Absolutely. I get it. Playing with Legos is much more fun for a 12 year-old boy than looking at boobies on TV.
Should be an easy sell.