Tuesday, September 1, 2009
I'm not one to get my drawers all in a knot too easily over things that "offend" me.
In fact, most of what gets people up in arms is just dumb. But somehow, this ad for the WWF doesn't work for me. I think using something as awful as 9/11 to sell almost anything -- even an idea -- is cheesy.
In case you can't read it (or don't feel like enlarging it) the headline says "The Tsunami killed 100 times more people than 9/11." I guess I didn't know it was a contest.
Of course, I used an airline barf bag in an ad once for Icelandair, so what the hell do I know?
Apparently this is not a real ad. It seems that DDB in Brazil did the ad but it was rejected by the WWF. Which didn't stop them from sending it in to Ads of the World. This is what they said:
"WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. . . . We strongly condemn the messages and the images portrayed in this ad."
See the story here on Adrants.