Thursday, September 10, 2009

OK, I may be a complete idiot, but I don't freaking get this

Feel free to explain it to me.

From TBWA in France or somewhere. Which may explain it. I sure as hell don't know.

I'm no fan of see-and-say, but maybe a little copy would help here.

1 comment:

Sheila Campbell said...

Ah, ha. What you see in the photo is a macaron, a delicious little pastry that comes in pastel colors, available at upscale shops in Paris. (Macarons have nothing to do with macaroons; they're not coconut.) Perhaps they're trying to upscale the McD's image? Doesn't work for me, that's for sure.