Sunday, September 6, 2009

Forced into it? Or genuine? Does it matter?

According to Ad Age, in the wake of the recent DDB Brazil scandal about the bogus 9/11 ad, the One Show has decided to "ban agencies -- and individual members of creative teams -- found guilty of making fake ads for a period of five years."

It's a good idea. I wish the DC Ad Club would follow suit sooner rather than later.

But I think it has to be said that for years, the One Show has recognized a lot of these kinds of ads and pretty much everybody knew it. Might have been nice if they'd taken a step like this a long time ago. Before all the tattoo parlor and sex shop ads.

But still, it's a great thing for one of the top shows in the world to do.

See the whole story here.

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