Monday, May 25, 2009

Something cool from Paul Safsel


My New York friend Paul Safsel sent me this cool loyalty promotion he did at Greynyc for The Chocolate Bar.

Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Very cool. It reminded me that when I was a kid, our dentist used to give us candy after an appointment. Really.

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