Monday, April 6, 2009
Regular readers of J.I.T.D (both of them) know that I like the Denver Egoist.
"Felix", whoever the hell that is, puts out a good blog. Interesting, thought-provoking and all the rest. Recently he published a rant (Volume 26 in a series, if you're wondering) the topic of which is "Would you be as brave with your own money?" A pretty good question, I think. The whole thing is worth reading, but I especially like this graf:
"Whether you’re working with pennies or the contents of Fort Knox, the outcome is usually the same; your creative vision will end up being compromised in some way by the spineless client and you’ll argue until you’re blue in the face that your solution is the right one. But how many of you would actually back that up with your own cash?"
I don't necessarily agree that the outcome is "usually" that your creative vision is compromised by a "spineless client", but we all -- clients included -- have to admit that it does happen. The key for me is the second part. Would we argue as vehemently for an idea if it was our own money?
Seems like a good little internal check for all of us in the creative business. Because if the answer is yes, that's a damn compelling argument to make to a client. On the other hand, if the answer is no, we're not doing right by our client.
Frankly, it's probably a questions every client ought to ask.