Tuesday, April 21, 2009

This is some very good sports advertising

Yeah, yeah, yeah. They coulda done spots and print ads about beer night or "everybody wear red" or "come see our big star" or something. But Mullen took a different approach for the Boston Bruins with a series of "Bruins Hockey Rules".

I don't follow hockey enough to know whether or not the Bruins are any good, but I think this makes Bruins Hockey look appealing. Fun even.

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