Saturday, April 25, 2009
(Blogger puts up the most recent post at the top, so if you want to have one follow the other, you have to do the second one first, which means you have to think the whole thing out ahead of time and that, boys and girls, was asking a lot for a Saturday. But I did it. Who loves, you huh?)
. . . But even if I think commercials like these and their print counterparts are horrible, do they work?
I mean, my guess is that the people who pay for them must think so, or they wouldn't keep doing them. Right? Huh?
As a card-carrying creative person (I even have a t-shirt to prove it), I have to believe that creativity is a practical business tool. And I have to believe that as bad as these things are and even if they work in some twisted, Bizzaro-world kind of way, that they'd work better if they were actually well thought-out and produced.
God I hope so. Strike that. I know so.
Then again, if anybody can prove that crap works a lot better than quality, everbody's job in advertising just got a hell of a lot easier.