Thursday, April 2, 2009
A now-retired client in the hotel business told me one day that people will "steal anything that isn't nailed down."
According to I Have an Idea, Taxi, Vancouver, totally understands this human need to take things. For Telus network, "hundreds of gecko-shaped magnets were placed over transit shelter ads in high traffic areas in downtown Vancouver. The underside of the magnetic geckos prompted people to 'Bundle and save on the sure-footed network' and visit telus.com/bundle. By the next day, consumers had taken all the magnets home."
I love this idea. I like geckos regardless.