Friday, March 27, 2009

I love this kind of thinking

Check it out. From Adrants. The Cleveland Indians got the city to let them use city buses to enlist fans to the tribe -- literally and figuratively -- signing on to the Indians by signing on to the bus itself.


I think this is brilliant. I've said many time that I think the mistake sports teams make is trying to draw new fans by promoting players and a team they may or may not care about. This is what you might call impossible to ignore. And way better than free-bat night or first-fans-get-a-towel nights.

And whoever it was who talked the city into doing it is a pure genius. I can just hear the reaction from some of the lesser thinkers. "What? This will encourage vandalism and graffiti! Increase the drop-out rate and bring about the total decline of Western civilization!" Yeah, probably all kinds of problems to deal with this with this, but worth every one of them, I think.

Great work.

I don't know who did it, but they are my current hero.

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