Tuesday, February 10, 2009


Today I heard a couple of clients (not mine) talking about a printed piece.

All mixed in together were comments from a non-creative person like "I dropped some color behind it, and I'm trying different fonts and things" and discussions about how to make the piece look better.

Here's one way. Let an art director or designer do it.

Just because you have a computer and can afford InDesign and Photoshop doesn't mean you can actually do the work yourself.

I have a camera, but I wouldn't presume to suggest I can do what a real photographer can do.

I have a saucepan and a stove, but know I can't cook like a professional chef.

I even have a paint brush. And a ladder. But I sure as hell can't do as good a job painting my house as a professional could.

But maybe I'm just having a bad day.

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