Wednesday, September 17, 2008
They do such great work up there. Like this by TBWA/Vancouver for the BC Lung Association.
As a copywriter, I'm a big fan of all-type ads. This is, I think, just brilliant.
A lesser art director would have felt the need to insert a photo of a cigarette. Or some guy smoking. One from New York would have felt obligated to get Annie Liebowitz to shoot it.
Mies Van Der Rohe was right.