Wednesday, September 17, 2008

There must be something in the water in Canada

They do such great work up there. Like this by TBWA/Vancouver for the BC Lung Association.

As a copywriter, I'm a big fan of all-type ads. This is, I think, just brilliant.

A lesser art director would have felt the need to insert a photo of a cigarette. Or some guy smoking. One from New York would have felt obligated to get Annie Liebowitz to shoot it.

Mies Van Der Rohe was right.


Paul said...

What did Mies Van Der Rohe say?

Woody Hinkle said...

"Less is more."

Paul said...

Thank you, Woody. I looked at several sites that had his designs, etc., but couldn't find any written wisdom or philosophy.