Monday, September 15, 2008

Doesn't this look like great fun? Just don't do it.

Ok, I'm confused.

The other night I saw a spot for Jeep Wrangler. Typical "ain't it fun in a Jeep?" spot. Lots of laughs and thrills as they drive up steep hills, bounced through streams and went all over everywhere your typical Saturn won't go.

Then, as the young folks in the Jeep finished this wild and hairy run, they all laughed and caught their breath and then agreed to "go again!" Wahoo!

The tag line was something about how it just SOOOO much fun in a Jeep.

Of course, in the first few seconds of the spot the mice type across the screen alerted us to the fact that these stunts had been performed by professional drivers on a closed track and we should not try any of these things ourselves.

That is to say buy a Jeep because the car will do all of these things, but you shouldn't do these things. Or something. Just didn't make a lot of sense to me.

1 comment:

Holland said...

Not only that, but have you ridden in a jeep lately? They are NOT a comfortable ride. I imagine those happy-go-lucky riders were pretty beaten and bruised when the ride was over!

Still, jeep has pretty loyal followers. Talk about brand ambassadors.