Found on the I Believe in Advertising blog, I give you this for Snuff Clothing in Norway.
Snuff, sold only in Oslo and Hernsedai, is made for hard-core skiers. The brief, according to the blog, was to visualize their selling idea, which is "Death is only a matter of time." They put these stickers on elevator doors around Oslo. And when the elevator doors close . . . well, you get the idea.
If you're the type to buy a clothing line called "Snuff" and respond to "Death is only a matter of time", I guess this is right on the money.
But I wouldn't want to share an elevator with you.