Tuesday, March 18, 2008

OK, this is a little creepy.

Found on the I Believe in Advertising blog, I give you this for Snuff Clothing in Norway.

Snuff, sold only in Oslo and Hernsedai, is made for hard-core skiers. The brief, according to the blog, was to visualize their selling idea, which is "Death is only a matter of time." They put these stickers on elevator doors around Oslo. And when the elevator doors close . . . well, you get the idea.

If you're the type to buy a clothing line called "Snuff" and respond to "Death is only a matter of time", I guess this is right on the money.

But I wouldn't want to share an elevator with you.

1 comment:

Anonymous said...

Great idea! For a small "niche brand" I think it's a cool way of sending out the message to die hard skiers and jibbers. I've checked out the website www.snuufclothing.com, and they got some serious good lookin' stuff :)