If you don’t want to run the risk of “offending” somebody better stay in bed. The world has become incredibly thin-skinned.
Here’s an example from Canada where a Ford campaign in Manitoba was pulled because people were offended by an ad that shows a “Drive it like you stole it” bumper sticker on a truck.
Car theft and carjacking are no laughing matters. And people have been killed by other people driving stolen cars. But come on. It’s just a freaking ad.
You know, I don’t like drunks behind me at ball games, so beer advertising offends me. I slipped on the sidewalk in front of a Hyatt once time, so all Hyatt hotel advertising offends me. When I was in high school a guy named Steve beat me up, so anything with a guy named Steve in it brings back bad memories and therefore offends me. Got it?
Personally, I like the “drive it like you stole it” line. Google it. It’s not even unique to Ford of Canada.
I’m sorry for the poor quality of the photo here, but it’s the best I could find. I’m guessing that offends you.